Venture Watch Strap

Client

An Australian carry goods company, Bellroy is built on finding better ways to store, protect and carry your items. Based in Bells Beach, Victoria, the Bellroy design team carries an intense focus on user centeredness and sustainable design.

My work here was focused heavily on hard-goods and tech accessories, with an emphasis on the creation and refinement design language in new product areas. 

Background

While there existed many active Apple Watch straps in the market, Bellroy had yet to present an 'active' alterative to their existing Watch Strap. The Venture Watch strap was conceived to fill this gap; playing on existing product DNA but pushing into a more rugged and versatile space.

This product was a natural addition to the new Venture range as it stepped sideways from their previous modern-professional Watch Strap, into a more outdoor oriented product field.

Overview

This was a longer term project with the research and concept design being the focus during my time at Bellroy. 

At the time, the Venture products had not actually launched and due to this; a moulded watch band for active use was quite a new idea within the range. This meant a lot of time spent into researching and exploring what the design language of such a product would look like within the Bellroy lens.