Conduit

Client

'Gravemind' is a 5-piece Melbourne based Australian heavy metal band signed to the label; Greyscale Records. 

With sound inspired by Northlane, Thy Art is Murder and Veil of Maya; Gravemind's foreboding, deafening sound targets younger metal listeners while carrying through themes of mental health, societal desperation and loss.

Background

With a history of innovative and unique merchandise releases; Gravemind debut full-length LP had to stand above the rest. 

The band approached me with a vision inspired from video game 'Collectors Edition' boxes, and the intent to create a fan experience far beyond just a simple musical release.

Overview

Conduit was a massive collaborative undertaking, involving the design and output of a huge merchandise package for the release alongside  Gravemind's, full-length LP Conduit. 

 The bundle contained:
- a 12" limited run vinyl of Conduit,
- a handmade resin-cast USB of MP3s and guitar tabs,
- a CD copy of Conduit,
- a wallet of collectable cards, 
- Gravemind branded guitar plectrums
- a 90cm Conduit wall flag
- and a handkerchief of Conduit's cypher translation.